New product conceived, marketing team firing all cylinders to announce the arrival of the product and branding, sales team prepping up on ...
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Objective linked marketing key in digital market space
Is Center of Excellence (CoE) a parlance to non digital business?
With ever increasing technology complexity and rate of change too fast for any one to apprehend, keeping tab on or for that note, even to ...
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Social media and it's alter ego
With almost everyone with access to internet having some form or other social network, it becomes part of day to day routine of being onli...
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Lean Principles in Digital Business - DMAIC evolving
Working on a digital advertising product support process, am brought to remember Deming’s research on DMAIC (Define, Measure, Analyze, In...
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