A digital Organization

A digital Organization
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Advertising exchange platforms are such a boon.

Google Ad Exchange, Yahoo's Right Media and Microsofts ex AdECN are all ad exchange platforms. These platforms are such a boon to both...
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Setting up Ad Operations

Continuing with the series of articles about digital advertising, it's time to look at AdOps, which in short stands for Advertising Op...
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Steps in a Digital media strategy

There is lots written about digital media strategy and this post adds on to all that is out there. The main thought of putting this here i...
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Please do not reply to this email; appropriate in direct action marketing?

Everyday I come across lots of email marketing notes from all the organisations where I have signed up to be notified on promotions, offer...
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