Everyday I come across lots of email marketing notes from all the organisations where I have signed up to be notified on promotions, offers and any sense making announcements. I wonder, isn't that a golden opportunity for a up-sell? The goose has just given its contact details, make the most of it. Wonder, what happens next? Instead of pursuing the customer for up sell over up sell, all that the organisations do it just keep the chatter going, spam them.
Isn't it fair to ask all these marketing functions of these organisations, is social media strategy to keep the chatter going in the digital world and not make an impact on the customer they are reaching out, engaging them for a direct response? Like, assume I receive a mail, scroll down and hit the delete button. Wonder, how many signed up folks do this all the time? At the first place they sign up hoping there is some use to email notifications and later look for that unsubscribe link at the bottom. Call it a missed opportunity?
I have always heard the saying 'make hay while the sun shines'; the digital organisations have reached a pinnacle of digital evolution and its time to put the technology to more appropriate use that just spam people's inboxes. Lets try and break it down -
- Almost all the marketing emails one receives has a disclaimer at the top, please do not reply to this mail, it will go unanswered. How appropriate? I feel, having the customer write back with his views, opinions or that fact acknowledging is a fresh move and a great start for engaging the customer. It's not about the chatter to keep feeding emails, but engagement. Call for some direct action. Invest time and strategise how to engage them to understand the customer needs. Think for it. Have a reachable mail back option.
- Bring in some live chat. When a customer lands at a webpage, its not just the SEO that matters but the whole cycle of sales management. Having a CRM at the back end does not suffice in the digital world where retail purchases are made online. Have a chat feature to capture that valuable information about the customer that landed on your page looking for a purchase and feed that into the CRM to drive insights and strategise the sales plans. Sounds fine?
- Brands are researched and discovered on mobile, Hence, link the business strategy to the online strategy to the digital strategy. Getting all the pieces together is the key to keep that eyeballs discovering more about the brand and yes, have a simple and effective mobile strategy. Seals it?
It's imperative in todays digital organisations to keep all functions of the organisation well oiled and linked to business - digital strategy. Getting to know your customers is having the magic wand. Doesn't it ?
I have read your blog its very attractive and impressive. I like it your blog.
ReplyDeleteEmail Marketing Agency Email Marketing Services
I’m curious to find out what blog system you’re using? I’m experiencing some minor security issues with my latest blog and I’d like to find something more risk-free. Do you have any suggestions? www.dynamicmarketing.sg
ReplyDeletecodeaze is the reliable and the trustworthy name in the world of web development and have helped a number of brands in designing and developing their websites. codeaze
ReplyDeleteNowhere on the Internet is there this much quality and clear information on this subject. How do I know? I know because I’ve searched this topic at length. Thank you. web design company
ReplyDeleteThat’s why you have to have effective web based business home keep when it comes to taking items right your individual web-based online business. cash web design tips
ReplyDeleteI likewise conceive thus, perfectly written post! . brand
ReplyDeleteI recently realized your website the other day and that i happen to be following it’s routinely. You’ve got great deal of tips proper here so i delight in your lifestyle of online site likewise. Preserve acknowledge that there are succeed! design articles
ReplyDeleteKeep websiteing stuff like this I actually am fond of it ui/ux
ReplyDeletemany thanks for telling!. “Truth is generally the best vindication against slander.” by Abraham Lincoln.. design articles
ReplyDeleteOh my goodness! an incredible article dude. Thank you However I am experiencing difficulty with ur rss . Don know why Unable to subscribe to it. Is there anybody getting equivalent rss drawback? Anyone who knows kindly respond. Thnkx iphone mockups
ReplyDeletevery good put up, i definitely love this web site, keep on it ipad png
ReplyDeleteIt’s a good shame you don’t contain a give money button! I’d definitely give money for this fantastic webpage! That i suppose for the time being i’ll be satisfied bookmarking together with including an individual’s Feed that will my best Msn balance. That i appearance forward that will recent messages and definitely will share the web site utilizing my best Facebook or twitter team: ) macbook photoshop
ReplyDeleteHave you ever thought about creating an e-book or guest authoring on other sites? I have a blog based upon on the same subjects you discuss and would love to have you share some stories/information. I know my visitors would value your work. If you are even remotely interested, feel free to shoot me an e mail. webflow developers
ReplyDeleteLargest lover messages were made to share it with your and gives honour of the bride and groom. Very sound systems facing unnecessary throngs of people should take into account each of our valuable concept of all presenting, which is one’s trailer. best man toasts webflow company
ReplyDeleteCertainly with your thoughts here and that i love your blog! I’ve bookmarked it making sure that I can come back & read more in the foreseeable future. webflow experts
ReplyDeletehello, your website is really good. We do appreciate your give good results web development company
ReplyDeleteGreat info many thanks sharing and reaching us your subscriber list. top website development company
ReplyDeleteExceptional entry! I found it very interesting. I'll check back later to see if more posts are added. app store template
ReplyDeleteIt was any exhilaration discovering your website yesterday. I arrived here nowadays hunting new things. I was not necessarily frustrated. Your ideas after new approaches on this thing have been helpful plus an superb assistance to personally. We appreciate you leaving out time to write out these items and then for revealing your thoughts. apple watch template
ReplyDeleteI got what you mean , saved to bookmarks , very decent site. interface designer
ReplyDeleteGood website! I truly love how it is easy on my eyes it is. I am wondering how I might be notified whenever a new post has been made. I have subscribed to your RSS which may do the trick? Have a great day! best interface firms
ReplyDeleteMany thanks for posting this, It?s just what I was researching for on bing. I?d so much comparatively hear opinions from a person, barely than an organization internet page, that?s why I like blogs so significantly. Many thanks! https://royalcbd.com/product/cbd-gummies-25mg/
ReplyDeleteYou can fabricate different records inside your email marketing account. This empowers you to send applicable offers and data to each rundown, for instance, "telecommute list" "utilized rundown" "understudies list" "Clients list" "Prospect list, etc. opt in email lists
ReplyDeleteOK be selling an authentic item or administration or would you say you are paid on welcoming bodies on to your group? In the event that you are paid by welcoming bodies on to your group and not paid commissions on the sales of your group that isn't genuine. callcenterdeluxecalls.nl
ReplyDeleteSMM ordinarily includes making and taking an interest in a "discussion" with the intended interest group, as opposed to obtrusively publicizing to them. SMM Panel
ReplyDelete