There's lot said and done about the impact of social media and, how digital ecosystem has altered the retail landscape. In this artic...
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Become a digital shelf leader - Retail strategy
Metadata trumping content - Change in business model for media
I love the pulp and ink materials; but with phablets coming along, I moved to multiple publishing aggregation apps like Google Currents a...
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Connected customers and the dilemma of marketing
A man walks in with his smartphone in his palms, and his laptop slipped away in his shoulder bag. As he walks by, you notice he is workin...
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Campaign management steps
Campaign management would be the easiest of activity for anyone in the digital space to understand. It's the process of taking the ad...
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Creative's management in ad operations (adops)
Probably in adops, creative management is the last item on ones mind. All attention would be given to trafficking and getting the ad campa...
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Social engagement for boundary less store
There is so much chatter about social engagement across the boards, the C-suite is talking, businesses talking about transformation around...
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