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Digital steps - Make a cultural change.

Moving to digital is not restricted to SMAC - Social, mobility, analytic or cloud. It definitely takes a whole new approach in which we app...

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Market segmentation - a new digital realm

We've all grown up to hearing about market segmentation where it' s a strategic option of clustering customers on certain variables...
Campaign management steps

Campaign management would be the easiest of activity for anyone in the digital space to understand. It's the process of taking the ad...
Cloud computing - private or public option

We've all heard or read about private and public cloud. AWS by Amazon stands out as a synonym for public cloud. Amazon has become a lea...
Google DoubleClick - It's more than just ad server

Who doesn't know Doubleclick. The big acquisition that Google did in recent years to move up the value chain form search advertising ...

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Popular Posts

Market segmentation - a new digital realm

We've all grown up to hearing about market segmentation where it' s a strategic option of clustering customers on certain variables...
Cloud computing - private or public option

We've all heard or read about private and public cloud. AWS by Amazon stands out as a synonym for public cloud. Amazon has become a lea...
Become a digital shelf leader - Retail strategy

There's lot said and done about the impact of social media and, how digital ecosystem has altered the retail landscape. In this artic...
If I was a CIO, I would ask for a chaotic enterprise

Well, if I were a CIO... seems like a wish and I seriously wish it to come thru. I have a list of things I would like to do from bizarre to...
CRM integration into social media - a social CRM

Having a yummy soup in front of me and not being able to sip it - just because I'm not having a soup spoon is as tempting and frustra...
Digital steps - Make a cultural change.

Moving to digital is not restricted to SMAC - Social, mobility, analytic or cloud. It definitely takes a whole new approach in which we app...
Campaign management steps

Campaign management would be the easiest of activity for anyone in the digital space to understand. It's the process of taking the ad...
Google DoubleClick - It's more than just ad server

Who doesn't know Doubleclick. The big acquisition that Google did in recent years to move up the value chain form search advertising ...
Application rationalisation challenges

As business grow, the application landscape grows like wild mushrooms. Every need triggers a IT request and the cycle of applications sprin...
Cloud deployment trends - changes are creeping in

Cloud adoption has reached its highest tipping point over the last three years (2010-14). There would be no organisation that has not touch...

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