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Archive for August 2014

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Digital steps - Make a cultural change.

Moving to digital is not restricted to SMAC - Social, mobility, analytic or cloud. It definitely takes a whole new approach in which we app...

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Market segmentation - a new digital realm

We've all grown up to hearing about market segmentation where it' s a strategic option of clustering customers on certain variables...
Campaign management steps

Campaign management would be the easiest of activity for anyone in the digital space to understand. It's the process of taking the ad...
Google DoubleClick - It's more than just ad server

Who doesn't know Doubleclick. The big acquisition that Google did in recent years to move up the value chain form search advertising ...
Cloud computing - private or public option

We've all heard or read about private and public cloud. AWS by Amazon stands out as a synonym for public cloud. Amazon has become a lea...

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Popular Posts

Market segmentation - a new digital realm

We've all grown up to hearing about market segmentation where it' s a strategic option of clustering customers on certain variables...
Cloud computing - private or public option

We've all heard or read about private and public cloud. AWS by Amazon stands out as a synonym for public cloud. Amazon has become a lea...
Campaign management steps

Campaign management would be the easiest of activity for anyone in the digital space to understand. It's the process of taking the ad...
Cloud deployment trends - changes are creeping in

Cloud adoption has reached its highest tipping point over the last three years (2010-14). There would be no organisation that has not touch...
Social Media Management - tools

Businesses once set up social media ecosystem, it should follow up with an management and governance structure as well. There are tools a...
CRM integration into social media - a social CRM

Having a yummy soup in front of me and not being able to sip it - just because I'm not having a soup spoon is as tempting and frustra...
Become a digital shelf leader - Retail strategy

There's lot said and done about the impact of social media and, how digital ecosystem has altered the retail landscape. In this artic...
If I was a CIO, I would ask for a chaotic enterprise

Well, if I were a CIO... seems like a wish and I seriously wish it to come thru. I have a list of things I would like to do from bizarre to...
Advertising exchange platforms are such a boon.

Google Ad Exchange, Yahoo's Right Media and Microsofts ex AdECN are all ad exchange platforms. These platforms are such a boon to both...
Metadata trumping content - Change in business model for media

I love the pulp and ink materials; but with phablets coming along, I moved to multiple publishing aggregation apps like Google Currents a...

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